Impulse: Why We Do What We Do Without Knowing Why We Do It
By David Lewis.
Description
Whether it's falling in love, shopping or overeating, why can't we help acting on impulse? When you make a decision or form an opinion, you think you know why. But you're wrong. The truth is that most of our mental activity actually happens below the level of conscious thought. In this groundbreaking book, Dr David Lewis, director of the cutting-edge research agency Mindlab International, explores this incredible phenomenon. Delving into the mysteries of the 'zombie brain' that each of us possesses, he...
ISBN(s)
1847946852, 9781847946850
