The Future of Advertising : New Media, New Clients, New Consumers in the Post-Television Age
By Joe Cappo.
Description
Advertising Age is the world's most widely read resource for advertising industry news, information, and analysis. McGraw-Hill's new Advertising Age series represents an exciting partnership that will--like the magazine itself--provide professionals with vital and usable information that is lively, informative, and indispensable. A celebrated ad veteran talks about where advertising is, where it is going--and how to take advantage of its many changes In The Future of Advertising, international ad industry thought leader Joe Cappo analyzes the factors reshaping today's adverti...
ISBN(s)
0071403159, 9780071403153
