Essentials of Marketing
By Unknown Author.
Description
Following the outstanding success of Baines, Fill and Page's bestselling textbook, Essentials of Marketing has arrived! Retaining the exciting and dynamic approach Marketing is renowned for, this is the must have textbook for students looking to shine and excel in their marketing studies and future careers. Do your students need a fresh and concise introduction to marketing?Are they motivated by learning first hand from marketers at organizations like HMV and System Bolaget ?Are they excited by the prolific growth in social media and its implications for marketing?Packed full of exci...
ISBN(s)
0199646503, 9780199646500
