Rules of revolutionaries: the capitalist manifesto for creating and marketing new products and services

By Unknown Author.

Rules of revolutionaries: the capitalist manifesto for creating and marketing new products and services

Description

Guy Kawasaki, CEO of garage.com and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries.Create Like a GodTurn conventional wisdom on its head-create revolutionary products and services by analyzing how to approach the problems at hand.Command Like a KingTake charge and make tough, insightful, and strategic decisions-break down the barriers that prevent product adoption and avoid "death magnets" (the stupid mistakes just about everyone makes).Work Like a Sla...

ISBN(s)

088730995x, 9780887309953

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