Essentials of Marketing
By Unknown Author.
Description
"Essentials of Marketing" presupposes the fundamental objectives of business to be survival, profits and growth. Marketing contributes directly to achieving these goals. The world of marketing is fast-paced and constantly changing, and the success of any business depends on how it adapts its marketing strategy to meet the present and future needs of its markets. Essentials of Marketing introduces the fundamentals of marketing upon which effective marketing strategies are based. This book considers marketing as much a part of any business as the product that is being sold. It is a ...
ISBN(s)
070215203X, 9780702152030
