Design Matters: Packaging 01: An Essential Primer for Today's Competitive Market
By Unknown Author.
Description
The nuts and bolts of effective package designThe design bar is at an all-time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart. This book focuses on developing, creating and implementin...
ISBN(s)
1592533426, 9781592533428
