Marketing Automation For Dummies (For Dummies Series)
By Mathew Sweezey.
Description
Multiply the effectiveness of your campaigns with marketingautomationMarketing automation technology has been shown to dramaticallyincrease lead conversions and average deal sizes as well asimproving forecasting and customer segmentation. A subset of CRM,it focuses on defining, scheduling, segmenting, and trackingmarketing campaigns. This friendly book demystifies marketingautomation in straightforward terms, helping you leverage the toolsand handle the processes that will enable a seamless integrationwith your CRM program. Learn to establish a buyer profile, assessyour needs, select tools,...
ISBN(s)
1118772229, 9781118772225
