A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts
By Unknown Author.
Description
Account-based marketing, also known as client-centric marketing, is in the process of transforming modern marketing practice. It involves taking a strategic approach to business to business marketing, whereby important individual accounts are treated as markets in their own right. After all, many of the world's leading companies have annual revenues the size of some countries' GDP, so for the businesses that provide services and solutions to these companies, such key accounts truly do represent a global market. A Practitioner's Guide to Account-Based Marketing explores the de...
ISBN(s)
0749479892, 9780749479893
