Successful sales promotion
By Unknown Author.
Description
Sales promotion is rapidly being recognized as one of the most dynamic elements of the marketing mix. In the process it is attracting increasingly higher percentages of marketing budgets-even up to 50% in some cases. A contemporary and relevant book on this aspect of marketing, Successful Sales Promotion is a unique compilation of 26 exciting case studies all Indian, such as Horlicks, Nestle, British Airways, Pepsi, Thumbs-up, Welcome Group, and Brooke Bond amongst a host of others. This makes it the only book of its kind that deals essentially with the Indian environment. Contents: Fore...
ISBN(s)
8125007822, 9788125007821
