Customer Relationship Management
By Ed Peelen.
Description
The first comprehensive European academic book on CRM, this book blends theory and practice from a marketing perspective. - from Amzon
ISBN(s)
027368177X, 9780273681779
By Ed Peelen.
The first comprehensive European academic book on CRM, this book blends theory and practice from a marketing perspective. - from Amzon
027368177X, 9780273681779