MANAGEMENT ECONOMICS FOR BUSINESS MANAGEMENT AND ACCOUNTING
By Howard Davies.
Description
This text aims to show how managerial economic analysis is relevant to decision-making. Managerial economics is a subject which relates closely to more practical business disciplines, including management accounting, marketing and corporate strategy. Topics discussed include consumer behaviour, market behaviour, demand, production, costing, competitive structure, business strategy, pricing and investment. Business studies undergraduates may find the book useful, those studying for MBA's or the DMS may also find the book interesting. Each chapter contains a list of self-test questions a...
ISBN(s)
027303510x, 9780273035107
