Consumers
By Unknown Author.
Description
Consumers, 2/e, by Arnould, Price and Zinkhan, analyses how and why consumers purchase and consume the way they do. It outlines both the individual and social factors that influence these processes. The text presents a global, behavioral, and multi-disciplinary coverage of consumer behavior. Consumers is praised as the most current text in the field in the areas of technology, research, and illustrative examples. - from Amzon
ISBN(s)
0072537140, 9780072537147
