Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion
By Nicholas Ind.
Description
A company s workforce is its most valuable asset. It is the employees who translate an organization's strategy into reality, interact with consumers and determine the corporate brand. ""Living the Brand"" demonstrates how a participatory approach can enhance employee commitment, improve service standards and focus effort to deliver business goals. This can be achieved by building meaning, purpose and values into the organization to foster a culture of enthusiastic employee participation. This practical and inspirational book is about how organizations can empower an...
ISBN(s)
0749433515, 9780749433512
