Copywriting (Marketing Series. Practitioner)
By Moi Ali.
Description
Copywriting is the essential guide to writing good marketing copy. Not only does it address the different pieces of work that a copywriter will have to produce but it also concentrates on building confidence in the writers skills. This book *provides a step-by-step account of how to write persuasive marketing material *covers the do's and don'ts of copywriting *provides professional copywriters tips and insights *offers help with getting started and dealing with writers blockCopywriting looks chapter by chapter at the main pieces of marketing material readers will have to write, a...
ISBN(s)
075063510X, 9780750635103
