Strategic Communication in Business and the Professions
By Unknown Author.
Description
Combining an emphasis on skill development with an introduction to the emerging technology of the workplace, Strategic Communication in Business and Professions, Fourth Edition, is a comprehensive survey of oral communication skills needed in the workplace. Coverage of the three contexts in which oral skills are necessary—interpersonal, group, and public speaking—the text illuminates all phases of the communication process. The text integrates a model of strategic communication through four basic skills—Set Goals, Understand the Communication Situation and the Audience, De...
ISBN(s)
0618122001, 9780618122004
