How Cool Brands Stay Hot: Branding to Generation Y
By Unknown Author.
Description
Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critical generation? How Cool Brands Stay Hot reveals what drives Generation Y and how to reach them. The previous edition was voted Marketing Book of the Year 2011 by Expert Marketeer and was Winner of the 2012 Berry-AMA for Best Book in Marketing. Full of statistics and new case studies from a n...
ISBN(s)
0749468041, 9780749468040
