Selling Tourism
By H. Kenner Kay.
Description
"Selling Tourism" provides students with clear and concise instruction on how to become a successful salesperson within the tourism industry. The text breaks down the tourism sales process into 12 easy-to-understand points and provides a step-by-step approach on how to close a sale. By focusing on attitude and problem solving skills, students learn how to generate and increase overall sales. The material strives to provide a balanced approach, addressing the selling process from the standpoint of all eight sectors of tourism including adventure and recreation, tourism services, ...
ISBN(s)
0827386486, 9780827386488
