Customers First: Dominate Your Market by Winning Them Over Where It Counts the Most
By Bolivar J. Bueno.
Description
“B.J. Bueno and his team at The Cult Branding Company respect and understand what so many strategists miss: before we can be experts on product, sales, or the market, we must fi rst be experts on human nature. They have a proven track record of building healthy, sustainable businesses for some of the best brands in the world―using the very process outlined in this book.” ―BERT JACOBS, chief executive optimist, The Life is good Company “B.J. Bueno yet again deftly captures the essence of what is required to build and sustain a great brand. If you want to attract and retain ...
ISBN(s)
0071787879, 9780071787871
