The Successful Marketing Plan: A Disciplined and Comprehensive Approach
By Unknown Author.
Description
The Succesful Marketing Plan gives you a proven, easy-to-follow, step-by-step, interlocking process for developing your marketing plan. It details what information you need to prepare your plan and provides a 10 step method that lets you write a plan that quantitatively locks all elements of the plan deliver the sales objectives. It includes actual worksheets, flowcharts, outlines, and formats to help you gather and apply the information you need to make the right strategic decisions all along the way. When you finish this book, not only will your plan be ready but you'll be ready to i...
ISBN(s)
0844232033, 9780844232034
