Marketing Communications: A European Perspective
By Unknown Author.
Description
"At last!! The latest scientific insights combined with the harsh day-to-day reality. For all those who stand by the need for truly integrated communications and for those who believe that practice makes perfect, you will be surprised how little we know...until you read this book." Fons Van Dyck, Strategy Director, VVL/BBDO Brussels Marketing Communications: A European Perspective offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Chapter coverage includes all elements of the communications mix, inc...
ISBN(s)
0273685007, 9780273685005
