Book Publishing (Media)
By Julia Knight.
Description
This illustrated series aims to encourage a critical awareness of the impact and power of the mass media. Each title examines the changing role of the media in society, the ways in which media texts are constructed and interpreted, the technical and theoretical terminology of the subject, and the financial structures behind the medium. In this volume, the author looks at the rise of publishing, from the invention of printing to the mass media industry of today. It opens with an historical chapter, looking at the invention of printing, the role of the printer as publisher and bookseller, the...
ISBN(s)
185210239X, 9781852102395
