Boxed and Labelled: New Approaches to Packaging Design
By Unknown Author.
Description
Trends in the visual and graphic language of state-of-the-art packaging design.Packaging is the face and visual identity of a product and can also be the crucialdetermining factor in the buying decision when a product is lined up on acrowded store shelf. As consumer tastes become more complex and culturallydiverse, packaging increasingly requires a visual and graphic language thattargets aesthetics as well as the needs of the discerning twenty-first-centuryshopper. Boxed and Labelled is a comprehensive overview of the most intelligent,innovative, playful and attractive examples of current p...
ISBN(s)
3899552520, 9783899552522
