One Off: Independent Retail Design
By Clare Dowdy.
Description
The urge to create an individualized shopping experience is a major trend around the world, such that a new generation of independent shops has grown up. These are mostly small, and are setting up against the odds, so that they have to make a special effort with their exteriors, interiors, and branding to lure in customers. Some are a triumph of ingenuity on a lowbudget, while others are as glamorous as their big-name counterparts. Some interiors and graphics are created by professional designers, others by the owners themselves.In fact, this trend is now so widespread that the corporate re...
ISBN(s)
1856695190, 9781856695190
