New Tourism Ventures: An Entrepreneurial & Managerial Approach
Description
Small and medium tourism enterprises (SMTEs) are considered to dominate the global tourism industry numerically, forming the backbone for the delivery of tourism offerings. These enterprises take the form of a range of hotels, bed-and-breakfast accommodation, travel agencies, restaurants, theme parks, events companies, resorts, tourist guides and tour operators, to mention a few. This second edition provides a definitive grounding of how to create and manage tourism ventures. This edition takes an entrepreneurial and managerial approach to the subject, underpinning the various concepts asso...
ISBN(s)
0702178047, 9780702178047
