Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process
By B. Richardson.
Description
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities. - from Amzon
ISBN(s)
0230368824, 9780230368828
