Consumers (McGraw-Hill Series in Marketing)
By Unknown Author.
Description
This text presents a global, eclectic and multi-disciplinary coverage of conumer behaviour. It looks at the impact of the Internet and other technological advances on consumer's lives, with a focus on how culture affects variables such as perception, emotions, lifestyle and decision-making. - from Amzon
ISBN(s)
007112294X, 9780071122948
