Public Relations: the Profession and the Practice
By Baskin, Heiman, Toth Lattimore.
Description
Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students. - from Amzon
ISBN(s)
007131072X, 9780071310727
