Southwest Passage: The Inside Story of Southwest Airlines' Formative Years
By Lamar Muse.
Description
When Southwest Airlines made its inaugural flight on June 18, 1971, experts predicted that the company wouldn’t last more than ninety days. Some thirty-two years later, Southwest is the beleaguered airline industry’s only profitable major company. Money magazine has named Southwest Airlines’ common stock the premier investment of the last thirty years, with the runner-up, Wal-Mart, only a distant second. Now Southwest’s founding president and CEO (1970–78), Lamar Muse, offers a definitive account of the airline’s scrappy beginning. The principles and pr...
ISBN(s)
1571687394, 9781571687395
