Media Student's Book
By Gill Branston.
Description
This introductory textbook provides a comprehensive guide for students of media studies at A-Level, BTEC, City and Guilds, GNVQ and undergraduate level. It covers the key topics encountered in media studies, and also ranges beyond existing syllabi, aiming to encourage a genuine grasp of the subject. Individual chapters cover: images and languages; narratives; genres; representations; advertising, marketing and fashion; ideologies; global and local; realisms; technologies; institutions; independence and alternatives; audiences; and production. Each chapter is supported by case studies, inclu...
ISBN(s)
0415114063, 9780415114066
