Solving the Brand Puzzle: How to Define and Develop a Complete Brand
By Robert Michaud.
Description
Your brand is not what you say it is. Instead, it is what your customer perceives it to be. Solving the Brand Puzzle will help you understand why a brand is a lot more than a logo and a tag line. For a brand to be complete it must be integrated into a company s strategic vision, be part of management s business plans, embody a staff culture that communicates it to customers, and provide a sensory experience that caters to all five senses. Solving the Brand Puzzle is entertaining and educational. It clarifies, defines, and structures the abstract concept of brand development and will empowe...
ISBN(s)
1587769301, 9781587769306
