Consumer Behaviour
By Unknown Author.
Description
Consumer Behaviour is an original text - not an adaptation of an overseas-published text - written for Australian and New Zealand students studying courses in Consumer or Buyer Behaviour at universities and TAFEs Local data and research has been used extensively to provide a current and challenging introduction to the subject. Real-world case studies further enhance the relevance of the book. - from Amzon
ISBN(s)
4833700921, 9784833700924
