Small Business Management: A Framework for Success
By Unknown Author.
Description
SMALL BUSINESS MANAGEMENT is a problem-based book for the small business course where experiential learning is key. This text emphasizes problem-based learning through working with real problems faced by entrepreneurs and small business owners. SMALL BUSINESS MANAGEMENT has built real-world scenarios into its chapters, via its Office Lots continuing case, and interspersed exercises throughout where students often play the roles of financial analyst, marketer, and business owner in order to find solutions. In essence, SMALL BUSINESS MANAGEMENT will be a hands-on learning practicum. With a ...
ISBN(s)
0324236174, 9780324236170
