Management Information Systems
By Unknown Author.
Description
This text is about business, business people, organizations and how to use information systems effectively to meet the goals of those organizations. Kroenke starts at student-level experience, progressing from the simple to the more complex and builds on the student's growing knowledge and interest. The book stresses the role of information systems in satisfying business objectives by illustrating concepts with realistic examples, minicases, case applications and review material, including projects. The authors explain to the students why we use information systems, how we develop them...
ISBN(s)
0071134220, 9780071134224