Penguin Dictionary Of Marketing
By Phil Harris.
Description
"The Penguin Dictionary of Marketing" is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct marketing to slogans, political marketing to corporate affairs this is ideal for A-level and undergraduate students and anyone with an interest in this exciting and innovative discipline. - from Amzon
ISBN(s)
0140515186, 9780140515183
