HOSPITALITY SALES AND MARKETING
By Unknown Author.
Description
In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. This textbook goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the four Ps(price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.)that are used by today's industry leaders to effectively market their properties. The ...
ISBN(s)
0866124446, 9780866124447
