The Sponsor's Toolkit
By Unknown Author.
Description
As switched-on sponsors continue to evolve their sponsorship programs, other sponsors are falling behind - not because they are less intelligent, but because their approach and tools have not kept pace with recent big changes in sponsorship. It isn't about awareness or exposure any more. In an era of unprecedented consumer power, sponsorship is the single most potent marketing tool you have to create and foster relationships and relevance with your target markets. The Sponsor's Toolkit and the accompanying CD provides a no-nonsense approach to harnessing the power of sponsorship f...
ISBN(s)
0074710656, 9780074710654
