Copywriting: Successful Writing for Design, Advertising, and Marketing
By Mark Shaw.
Description
Creating effective copywriting is of vital importance in today's design and communication industries. Well-targeted copy and a strong brand voice are essential if you want to stand out from the competition.Copywriting shows how to write for all formats and contexts, from catalogs and products to advertising and websites. It explores the challenges of commercial writing, providing the tools to become a confident andversatile copywriter. Leading industry talents from both the US and UK are interviewed, major campaigns covering all areas of the industry are illustrated in color and examin...
ISBN(s)
1856695689, 9781856695688
