Modern Retail Management: Practical Retail Fundamentals in the Connected Age
By Richard Hammond.
Description
Taking a highly practical approach, Modern Retail Management is the complete guide to the fundamental principles of retailing. Tailoring to the needs of both professors and students, Hammond uses case studies throughout to illustrate best practice in the industry, and he tackles the challenges and opportunities of online retailing in a comprehensive way.Modern Retail Management covers the topics students need to know about retail management, such as the connection between physical and online channels, some genuine retail innovations and the importance of the customer experience. Other areas...
ISBN(s)
0749465867, 9780749465865
