Retail Product Management: Buying and Merchandising
By Rosemary Varley.
Description
Providing the opportunity to acquire a deeper knowledge of a key area of retailing management – managing the product range – this important text is essential reading for those studying retail management or buying and merchandising as part of a degree course. Challenging yet clearly presented, it links academic theory to the buying and merchandising roles within retail organizations and current operational practice. It covers all retail operations which revolve around the procurement of products, including: stock level management allocation of outlet space for products store d...
ISBN(s)
0415216052, 9780415216050
